Campaign Overview
1. The Hero Creative
Campaign Art Direction & Graphic Design: Every campaign started with the website hero banner, establishing the visual direction for the wider campaign.
2. Adapting the Concept
Campaign Design, Illustration & Animation: I adapted the hero creative into a flexible visual system, creating assets across formats, from website banners and email headers to animated graphics.
3. The Final Assets
Production & Adaptation: Each campaign involved creating numerous assets in different sizes and formats, ensuring a consistent visual identity across every placement. The Sketch workspace below shows how the designs were organised and prepared for production.
