Role: Senior Marketing Designer / Senior Creative Designer

7Mind is a mental wellbeing app offering guided meditations, sleep stories and mindfulness exercises.

I spent seven years there, working across marketing, brand and product as the company grew and my role evolved.

From developing campaign concepts and creative direction to producing graphic design, illustration and animation, I worked across a wide range of projects, collaborating closely with marketing and product teams.

I also played a key role in developing 7Sleep, a standalone sleep app, as well as creating work for Gymondo and Buddyfit, 7Mind's sister brands.

Client: 7Mind
Role: Lead Designer

Visual Identity, Illustration, Animation & Brand Design

A standalone sleep app built around a distinctive, illustration-led visual identity.

Created bespoke illustrations and visual assets for product, marketing and brand communications.

Designed and animated motion pieces for the app experience and numerous marketing campaigns.

Role: Senior Designer

Campaign Art Direction, Graphic Design, Illustration & Motion

Developed the hero creative for major promotional campaigns across Wayfair's UK and German websites.

Established the visual direction for each campaign, creating a concept that could work across everything from homepage banners to emails, social and print.

Created and adapted hundreds of campaign assets, translating each concept into multiple formats while maintaining a consistent visual identity.

Designed Wayfair's best-performing campaign of the year.

Client: 231 Play
Role: Lead Artist

Character Design, Art Direction & Game Design

A memory-based mobile game, developed from a simple brief into a fully realised world of characters, stories and gameplay.

Created the game's concept, story and visual identity from the ground up, establishing its entire creative direction.

Designed 200+ original characters and environments, taking each from initial sketches through to final 3D artwork.

Led the game's entire visual development, overseeing art and animation and managing a small team of artists and freelancers through to launch.

Designed the complete UI/UX, refining the experience through extensive user testing to make gameplay intuitive and engaging.

Personal Project

A fictional mystery about strange creatures appearing on the streets of Berlin, inspired by legendary sightings like Bigfoot and the Loch Ness Monster.

Created the characters and world, photographing the ‘creatures’ in real locations across Berlin.

Developed an ongoing story told in real time through social media, posting sightings and clues while staying in character.

Built an engaged following around the mystery, with people speculating about the creatures and anticipating each new sighting.

Presented the project through exhibitions, live storytelling presentations and a self-published set of photo cards.

Personal Project

Character Design & Storytelling

A personal project bringing everyday objects to life by drawing faces onto them, then developing their personalities and stories through photography and short-form storytelling.

Built an engaged audience of 30K+ followers on Instagram (@hellorangus).

Self-published the project as a book.

Exhibited the project at multiple events, including the Pictoplasma International Character Design Festival.