Wayfair

Role: Senior Designer

Campaign Art Direction, Graphic Design, Illustration & Motion

Developed the hero creative for major promotional campaigns across Wayfair’s UK and German websites.

Established the visual direction for each campaign, creating a concept that could work across everything from homepage banners to emails, social and print.

Created and adapted hundreds of campaign assets, translating each concept into multiple formats while maintaining a consistent visual identity.

Designed Wayfair’s top-performing campaign out of 30+ that year.

Campaign Overview

1. The Hero Creative

Campaign Art Direction & Graphic Design: Every campaign started with the website hero banner, establishing the visual direction for the wider campaign.

2. Adapting the Concept

Campaign Design, Illustration & Animation: I adapted the hero creative into a flexible visual system, creating assets across formats, from website banners and email headers to animated graphics.

3. The Final Assets

Production & Adaptation: Each campaign involved creating numerous assets in different sizes and formats, ensuring a consistent visual identity across every placement. The Sketch workspace below shows how the designs were organised and prepared for production.

More Campaigns

Campaign Art Direction & Graphic Design: The Bedroom Sale, ranked #1 of over 30 campaigns that year.