Peppy Pairs
Client: 231 Play / Role: Lead Artist
Character Design, Art Direction & Game Design
A memory-based mobile game. I joined 231 Play at the start of the studio, created its initial branding, then led art, characters and UI/UX for Peppy Pairs through to launch.
Created the game’s concept, story and visual identity from the ground up.
Designed 200+ original characters and environments, from first sketch to final 3D artwork.
Led the visual development, including art and animation, managing a small team of artists and freelancers.
Designed the complete UI/UX, refined through extensive user testing.
Concept, Art Direction & Logo Design: The title screen, built around my characters and composition. Final illustration by a freelance artist.
Video Production: The App Store trailer, showing the game's characters, gameplay and UX.
UI/UX & Illustration: The world map screen, shown in a device mockup. Everything on the screen is my work.
Concept & Character Design: The game's villain, from my sketch and composition. Final illustration by a freelance artist.
Character Design & 3D Modelling: App Store screens built from my characters and 3D models, with final polish by a freelance artist.
Character Design, 3D Modelling & Rendering: A selection of the 200+ characters, from first sketch to final render.