7Sleep

Client: 7Mind / Role: Senior Designer

Visual Identity, Illustration, Animation & Brand Design

A standalone sleep app with a distinctive, illustration-led identity.

I created bespoke illustrations and visual assets across product, marketing and brand, and designed and animated motion pieces for the app and its campaigns.

Illustration: Website hero banner.

Illustration & Animation: App Store walkthrough video and animated welcome screen.

Creative Development & Graphic Design: App Store screenshots showcasing 7Sleep's features and illustration-led visual identity.

Illustration: A selection of illustrations created for the app, marketing campaigns and brand communications.

Illustration & Animation: Campaign assets originally created for the website and other channels, later adapted for performance marketing.

Creative Direction & Illustration: A brand awareness campaign, developed across outdoor advertising and digital channels.