7Mind

Role: Senior Marketing Designer, later Senior Creative Designer

7Mind is a mental wellbeing app. I joined as a marketing designer and over seven years took ownership of all of its visual output outside the product, from campaigns to brand, directing the creative and staying hands-on across graphic design, illustration, animation and generative AI.

I contributed regularly to product, led the visual identity for 7Sleep, 7Mind’s standalone sleep app, and created work for sister brands Gymondo and Buddyfit.

Below is a small selection from seven years of work across campaigns, performance marketing and brand, with full case studies available on request.

Creative Campaigns

Concept, Illustration & Animation: A hand-drawn brand awareness campaign for 7Mind.

Concept, Creative Direction & AI Image Production: A partnership campaign with ITA Airways, built around finding a moment of calm while travelling.

Creative Direction, Graphic Design & AI Image Production: A 7Mind acquisition campaign encouraging people to disconnect from their screens, later adapted for email and performance marketing.

Performance Marketing

Creative Development, Graphic Design, Motion & AI Image Production: App Store assets and matching static and motion ads for each campaign, keeping the experience consistent from ad to store page. Every round tested multiple variants, and the results fed back into the templates and best practices, so each campaign built on the last.

Creative Development & Graphic Design: Similar work created for sister brand Gymondo.

Brand, Illustration & Animation

Brand Design: 3D illustrations and visual assets created to support the evolution of the 7Mind brand.

Illustration: A Christmas card, later repurposed for performance marketing ads.

Illustration & Animation: A collection of over 20 friendly messaging stickers created for a brand awareness campaign.

Illustration & Animation: An illustrated book cover, later repurposed for animated performance marketing ads.