Wayfair

Role: Senior Designer

Campaign Art Direction, Graphic Design, Illustration & Motion

Developed the hero creative for major promotional campaigns across Wayfair's UK and German websites, including the best-performing campaign of the year out of 30+ campaigns.

Set the visual direction for each campaign, with concepts that worked from homepage banners to emails, social and print.

Created and adapted hundreds of campaign assets, keeping a consistent identity across formats.

Campaign Overview

1. The Hero Creative

Campaign Art Direction & Graphic Design: Every campaign started with the website hero banner, establishing the visual direction for the wider campaign.

2. Adapting the Concept

Campaign Design, Illustration & Animation: The hero creative adapted into a flexible visual system, with assets across formats from website banners and email headers to animated graphics.

3. The Final Assets

Production & Adaptation: Each campaign meant creating assets in many sizes and formats, keeping the visual identity consistent across every placement. The Sketch workspace below shows how the designs were organised and prepared for production.

More Campaigns

Campaign Art Direction & Graphic Design: The Bedroom Sale, ranked #1 of 30+ campaigns that year.